az Bulk Ops

Sponsored Brands campaigns

Start by enterig Portfolio ID (not mantatory), Campaign start date(mandatory),Additional Campaign naming(not mandatory) - the custom name will be appeded to campaign name construction.

Budget represents the Campaign budget while Bid sets the target level bid value. Bid Strategy selects a predefined Bid strategy value.

Select the account type (mandatory) as Seller or Vendor and Campaign Targeting Type (mandatory) for Keyword targeting or Product targeting.

Choose from one of the four predefined Output types. An example for each output type can by found by accessing the xlsx below:

Sponsored Brands Campaigns.xlsx

For Keyword targeting all three available Match types are preselected: Phrase, Exact and Broad. You need to use at least one match type.

For Product Targeting you can select ranges for ASIN, Category(CAT) and Brand(BRAND).

Brand Entity ID, Brand ID and Landing Page URL are mandatory for Vendor account while for accounts Seller you must also add Brand Logo Assed ID.

You can now select the ranges. For doing this you will need to select a spreadsheet range consisting in only one column. The assistant will check for applied filtering and will remove duplicates.

There are 2 options for Creative headline which is added at Campaign level: Individual (different headline for each created campaign, selected from the range. The assistant matches the order in the headline range with the order of Ad Creative range values.) and Uniform (which uses a single headline for all created campaigns). Headline length is of max 50 characters.

You can also opt for Negative targeting. This can be set as Negative Keywords, Negative Product Targets and Negative Brand Targets.

The file will be ready in a few seconds. The output time depends on the number of values added with Select Range buttons.

The output is an .xlsx file which you can preview and download.

We do not offer direct API upload since we encourage you to go through the generated data before you upload this to Amazon.

All generated entities have status="enabled"

Amazon Bulksheets can change their structure and this is not something that we can control. We are however continously updating our assistant. If there is something we are missing please feel free to contact us using the contact form here.

Sponsored Brands (video) campaigns

Start by enterig Portfolio ID (not mantatory) and Campaign start date(mandatory)

Select the account type (mandatory) as Seller or Vendor and Campaign Targeting Type (mandatory) for Keyword targeting or Product targeting.

Choose from one of the four predefined Output types. An example for each output type can by found by accessing the xlsx below:

Sponsored Brands Video Campaigns.xlsx

For Seller Brand Entity ID is required while for Vendor this is missing from the input.

If Keyword targeting is selected then the user has the will need to add a budget and bid for each of the selected match types (Phrase, Exact and Broad).

If Product targeting is selected then the user will have a general budget and bid which will apply to all targets(ASIN, CATEGORY AND BRAND).

You can now select the ranges. For doing this you will need to select a spreadsheet range consisting in only one column. The assistant will check for applied filtering and will remove duplicates.

You can also opt for Negative targeting. This can be set as Negative Keywords, Negative Product Targets and Negative Brand Targets.

The file will be ready in a few seconds. The output time depends on the number of values added with Select Range buttons.

The output is an .xlsx file which you can preview and download.

We do not offer direct API upload since we encourage you to go through the generated data before you upload this to Amazon.

All generated entities have status="enabled"

Amazon Bulksheets can change their structure and this is not something that we can control. We are however continously updating our assistant. If there is something we are missing please feel free to contact us using the contact form here.

Sponsored Display campaigns

Start by enterig Portfolio ID (not mantatory), Campaign start date(mandatory) and Additional Campaign naming(not mandatory) - the custom name will be appeded to campaign name construction.

Targeting tactic si by default selected as Product.

Cost Type for Bidding Strategy is required and can be Optimize for page visits or Optimize for conversions(CPC) or Optimize for viewable impressions(vCPM)

For Bid Optimization field, you can select Page Visits or Conversions (mandatory)

Next select Account Type as Seller or Vendor(mandatory) and desired Output Type(mandatory).

Choose from one of the four predefined Output types. An example for each output type can by found by accessing the xlsx below:

Sponsored Display Campaigns.xlsx

For Product Targeting you can select ranges for ASIN, Category(CAT) and Brand(BRAND).

Each of the product targeting options has its own budget and bid that needs to be filled in plus additional targeting details.

You can now select the ranges. For doing this you will need to select a spreadsheet range consisting in only one column. The assistant will check for applied filtering and will remove duplicates.

You can also opt for Negative targeting. This can be set as ASINs to Exclude and/or Brand IDS to exclude.

The file will be ready in a few seconds. The output time depends on the number of values added with Select Range buttons.

The output is an .xlsx file which you can preview and download.

We do not offer direct API upload since we encourage you to go through the generated data before you upload this to Amazon.

All generated entities have status="enabled"

Amazon Bulksheets can change their structure and this is not something that we can control. We are however continously updating our assistant. If there is something we are missing please feel free to contact us using the contact form here.

Negative Targets

Negative Targets adds Negative Keywords or Negative Product entities to existing Sponsored Products Campaigns or Sponsored Brands Campaigns based on an uploaded bulk file.

Upload a bulk file downloaded from Amazon Ads/Bulk Operations.The assistant will upload the .xlsx file to your drive and transform it to a spreadsheet for easier access.

Select the Ad unit for which you would like to add negative targets followed by negative target types.

You can select to which campaigns the negative targets should be added. If no campaign is selected then all campaigns from the selected Ad unit will be considered.

You can now select the ranges. For doing this you will need to select a spreadsheet range consisting in only one column. The assistant will check for applied filtering and will remove duplicates.

The output is an .xlsx file which you can preview and download.

We do not offer direct API upload since we encourage you to go through the generated data before you upload this to Amazon.

All generated entities have status="enabled"

Amazon Bulksheets can change their structure and this is not something that we can control. We are however continously updating our assistant. If there is something we are missing please feel free to contact us using the contact form here.

Product Ads

Target Bid Adjuster

Target Bid Adjuster allows you to update Target bids for Sponsored Products Campaigns, Sponsored Brands Campaigns and Sponsored Display Campaigns.

Upload a bulk file downloaded from Amazon Ads/Bulk Operations.The assistant will upload the .xlsx file to your drive and transform it to a spreadsheet for easier access.

Select the Ad unit for which you would like to Product ad entities followed by account type.

Choose if you'd like to consider enabled campaigns only.

Campaigns need to be selected. You can opt for all campaigns or specific campaigns only.

Targeting Types to analyze is required. For Ad Units like Sponsored Products Campaigns and Sponsored Brands Campaigns you can select between Keyword and Product targeting. For Sponsored Display Campaigns the only Product Targeting option is enabled and will target Contextual Targeting entities.

Depending on the Ad unit/Targeting combination you can apply an additional filter for Targeting type.

For Adjustment Type you have 3 options: Fixed Value, Increment and %.

Adjustment Type/Fixed Value: will replace target's bid.

Adjustment Type/Increment: will add to existing target's bid.

Adjustment Type/%: will calculate new bid as a percentage of the existing bid.

Adjusted Bid represents the Bid value that you would like the assistant to consider and Fallback Value is used for targets that do not have a specified bid in the bulk file.

You can additionally Extract Targets Based on Condition allows you to select only targets with specific attributes.

You can select one or more attributes chaining this by And/Or logical operator.

As an example: select targets with Spend greater than $5 and Orders equal to 0.

After selecting the desired attribute press on the + icon for adding this to the list of filters.

Attributes can be removed from the list by clicking on the corresponding - icon.

The output is an .xlsx file which you can preview and download.

We do not offer direct API upload since we encourage you to go through the generated data before you upload this to Amazon.

Amazon Bulksheets can change their structure and this is not something that we can control. We are however continously updating our assistant. If there is something we are missing please feel free to contact us using the contact form here.

State Change

State Channge allows you to change the state of targeted entities.

Upload a bulk file downloaded from Amazon Ads/Bulk Operations.The assistant will upload the .xlsx file to your drive and transform it to a spreadsheet for easier access.

Select the Ad unit for which you would like to target entities.

Campaigns need to be selected. You can opt for all campaigns or specific campaigns only.

Level select will filter the Ad Unit data by selected entity.

Select current state of the target entities for which you'd like to apply the changes.

Select new state that you would like to apply to target entities.

You can additionally select Targeted entity Based on Condition allows you to select only targets with specific attributes.

You can select one or more attributes chaining this by And/Or logical operator.

As an example: select targets with Spend greater than $5 and Orders equal to 0.

After selecting the desired attribute press on the + icon for adding this to the list of filters.

Attributes can be removed from the list by clicking on the corresponding - icon.

The output is an .xlsx file which you can preview and download.

We do not offer direct API upload since we encourage you to go through the generated data before you upload this to Amazon.

Amazon Bulksheets can change their structure and this is not something that we can control. We are however continously updating our assistant. If there is something we are missing please feel free to contact us using the contact form here.

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